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AKQA is a global digital advertising agency that is at the top of the mobile advertising game, having
won AdAge’s Digital Agency of the Year for 2008, and being named the 48th most innovative company in the world by Fast Company. Mobile is a key component to their digital advertising practice is a key component to their strength, but their mobile initiatives are their reals bench strength.
AKQA brought in Dan Rozen about a year ago, a long standing mobile marketing veteran in the UK, and since then they have grown to a dedicated mobile team of 20 with campaigns for Coca Cola, Visa,
ESPN, Orange, Nike and most mobiley noteworthy Smirnoff vodka.
The six-week mobile entertainment trial of innerActive in
The mobile advertisements and promotion features were sponsored by top international brands such as Calvin Klein, Domino’s Pizza, Fox, Paramount Pictures and eBay. Incentives included wallpapers, movie trailers, pizza vouchers and prizes such as portable media players.
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You may possibly have noticed or examine about group funding, it has recently turn out to be quite common. Specifically with the indie filmmaking group. What is it? Group funding is exactly where you have a undertaking and you achieve out to individuals for monetary assist (typically via the web) to fund your project. Donations can be everywhere from $ one to hundreds of bucks.
Why would individuals do this? Rather basic: they have a challenge they want to do but want the money to do it. There are a good deal of good examples I could use but considering that I’m most familiar with group funding movies, I will stick with them.